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Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler. - Wyd. 7. - Warszawa : "Felberg SJA", cop. 1999. - XXX, 743, [1] s. : il. ; 26 cm.
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There are copies available to loan: sygn. 33 (1 egz.)
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Indeksy. - Tyt. oryg.: "Marketing management : analysis, planning, implementation and control" 1994. - Tekst tł. z ang
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